I'm curious by nature: about people, ideas, culture, and I absolutely love a good story, no matter the medium it's told through.
My journey began as an art student and graphic designer before I eventually found my way into brand building and marketing. That creative background still shapes how I approach every problem.
Most recently, that perspective helped me lead the brand transformation of a global B2B SaaS company ahead of its Nasdaq IPO.
I enjoy bringing people together around a common goal.
Whether I'm working with designers, developers, product marketers, sales teams, or leadership, I like creating clarity, building momentum, and helping ideas move from conversation to execution.
I'm driven by work that sits at the intersection of creativity and strategy. I enjoy turning complexity into clarity, finding the story behind the data, and building brands that people genuinely connect with.
The projects I enjoy most are the ones that require both analytical thinking and creative intuition. I believe the best marketing doesn't start with a campaign; it starts with understanding people.
Outside of work, I'm usually reading fantasy novels or graphic novels, making art, wandering through museums, or planning my next trip.
I grew up immersed in theatre, and I think it shaped the way I see the world. There's something special about a group of people coming together to create one shared experience, and, in many ways, that's still how I think about marketing.
Whether through books, art, photography, or the possibilities of AI, I'm endlessly curious about creativity, storytelling, and the ways people connect with ideas.
On social feeds as a brand's first touchpoint, and why the Instagram and Twitter effect changed the customer journey.
On brand trust, local vs. foreign choices, and why Apple built loyalty through experience, not just product.
On design as an inescapable part of everyday experience, from the wheel to the first Macintosh.
A (mostly accurate) illustrated walk through the ages — from cave walls to AI.
Hosted for Freshworks: consumer emotion and loyalty, behavioural economics in CX, and the human touch in the age of AI. Lifted brand recall 20% and generated 2,000+ leads.